Whack and her crew think the fan is nuts, but as her star rises, things get weird and eventually culminate with a shoot for an elaborate new video that might have more sinister underpinnings than the usual music promo. While relaxing with her team at a diner after a concert, she is approached by an odd woman who tries to warn her that there is a vast underground conspiracy in the music world that determines and controls those who are allowed to succeed and that she is their next target. But when it comes time for her to get to work on the highly-anticipated follow-up project that could potentially launch her into the superstar stratosphere, things begin to take a turn. Her triumphant rise is covered in the first 20 minutes or so. The subject is Tierra Whack, the Philadelphia-born rapper who made a big splash in 2018 with her critically acclaimed debut album Whack World and soon found herself earning Grammy nominations, appearing at Lollapalooza and Coachella and working with the likes of Beyoncé and Alicia Keys. The film is “Cypher,” a one-of-a-kind movie from Chris Moukarbel that starts off like the kind of standard-issue celebrity-driven documentary that festivals like Tribeca love to program in the hopes of driving ticket sales and publicity.
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